Amsterdam Canal Pride 2024 |

We have been following the Canal Prides since the very first edition, and an event can become so successful that it risks collapsing under its own success. That situation is starting to emerge, to some extent. Visibility is important, of course. Apparently, that also applies to the corporate world. Year after year, the organizers explain that sponsorship is necessary, and we understand that.

On the other hand, we also notice that even a small café hosting a tiny event now feels the need to dedicate a moment to listing their sponsors’ names. Necessary? We doubt it. From now on, we will be visiting some of the smaller Prides across the country. Just as much fun! And, moreover, visibility is arguably even more important there.